Growth Strategy
StrategyEntry point of this library. Decide what the user needs, read only the matching reference, and route to other skills when the work moves on.
14 reference docs
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Marketing Skill Hub
A marketing skill library: nine overseas-growth skills readable in full on-site, plus a glossary and a 100-question beginner FAQ.
Source & Licence
This page mirrors the GitHub open-source repo marketing-skill-hub by Aron Houyu, published under CC BY-NC 4.0 (free to share with attribution; no commercial resale). This site provides free on-site reading only; the sync strips the original's Pro upsells and social follow-bait.
Skill Directory
Paid Ads
Paid AdsRead `.agents/product-context.md` first if it exists and only ask for what is missing. If it doesn't exist, gather the facts below and offer to create it (template: `growth-strategy` → `references/product-context-templat…
10 reference docs
Multi-Angle Ad Copy
CreativeA labeled set of ad copy across distinct angles and platforms, ready to test, that sounds like it was written by a native speaker.
1 reference docs
UGC Video
CreativeRead `.agents/product-context.md` first if it exists and only ask for what is missing. If it doesn't exist, gather product, key benefit, real proof, offer, target viewer and main objection, where goods ship from and real…
6 reference docs
Ads Optimization
OptimizationRead `.agents/product-context.md` first if it exists and only ask for what is missing. If it doesn't exist, gather the facts below and offer to create it (template: `growth-strategy` → `references/product-context-templat…
4 reference docs
Cold Outreach
OutreachRead `.agents/product-context.md` first if it exists and only ask for what is missing. If it doesn't exist, gather the facts below and offer to create it (template: `growth-strategy` → `references/product-context-templat…
4 reference docs
Email Lifecycle Marketing
OutreachAutomated flows that turn paid traffic into repeat revenue, plus a campaign calendar built around overseas shopping seasons.
1 reference docs
Conversational Sales
Private & SocialRead `.agents/product-context.md` first if it exists and only ask for what is missing. If it doesn't exist, gather the facts below and offer to create it (template: `growth-strategy` → `references/product-context-templat…
4 reference docs
Social Media
Private & SocialOrganic content on social platforms. For paid ads use `paid-ads`; for video scripts and creators use `ugc-video`.
5 reference docs
Bilingual Glossary
- CPMCost per mille
每 1000 次展示的花费，反映流量贵不贵
核心指标 - CPCCost per click
每次点击的花费
核心指标 - CTRClick-through rate
点击率，看到广告的人里点进来的比例，反映素材吸不吸引人
核心指标 - CVRConversion rate
转化率，点进来的人里下单的比例，反映页面和报价好不好
核心指标 - CPACost per acquisition
每拿到一个转化（通常是一单）的广告花费
核心指标 - AOVAverage order value
客单价，平均每单金额
核心指标 - ROASReturn on ad spend
广告支出回报，广告带来的收入 ÷ 广告花费
核心指标 - 保本 ROASBreak-even ROAS
不赚不亏的 ROAS，等于 1 ÷ 毛利率
核心指标 - 保本 CPABreak-even CPA
不赚不亏的 CPA，等于每单毛利
核心指标 - 目标 CPATarget CPA
你愿意为一单付的最高广告费，一般低于保本 CPA，留出利润
核心指标 - MERMarketing efficiency ratio
营销效率，店铺总收入 ÷ 总广告花费，比单个平台的 ROAS 更接近真实
核心指标 - 毛利率Gross margin
扣掉产品、运费、手续费、退货后剩下的比例
核心指标
Beginner FAQ — 100 Questions
Details
This page mirrors the nine overseas-marketing agent skills from the open-source GitHub repo marketing-skill-hub for free on-site reading: growth strategy, paid ads, ad copy, UGC video, ads optimization, cold outreach, email marketing, conversational sales and social media. Every skill opens in full on-site (Chinese and English texts) together with its reference docs — playbooks, checklists, templates and worked examples — and the page also carries the bilingual glossary (88 terms) and the 100-question beginner FAQ, all searchable, with skills filterable by function group. The content is Aron Houyu's open-source work under CC BY-NC 4.0; the sync strips the original's Pro upsells and social follow-bait and keeps only the knowledge content plus the attribution the licence requires. Sync date and upstream revision are shown at the bottom of the page.
Who it's for
Operators and founders doing cross-border e-commerce, independent stores and overseas ad buying; beginners and small teams who want the full go-global marketing playbook plus a desk reference for terms and templates.
18btc Crypto Tools Navigator · Our Take
“Listing notes: a rare complete set — strategy, ads, copy, all the way to private-traffic closing — with Chinese texts and a glossary, handy as a desk manual. Tax, tariff and platform-policy passages age fast, so check the current rules before acting on them.”